Our Story & Mission

GM Enterprise Holdings was founded by former NCAA hockey players who understand what it means to live an active, demanding lifestyle — not just as athletes, but as workers, parents, creators, teammates, and everyday people. From long days at the rink and on the road to early mornings, late nights, and everything in between, we saw a need for products that are reliable, intentional, and built for real-world performance and recovery.

Our mission is to create high-quality products that support both athletes and everyday active individuals — helping people feel confident, prepared, and supported in whatever they do. Whether you’re competing on the ice, training in the gym, working a long shift, coaching your kids, or simply staying active, our products are designed to fit naturally into your daily life and routine.

But we believe great products are only part of the story.

People connect with brands that have identity, meaning, and personality — and that’s why we bring our products to life through powerful, character-driven IP. Our characters give each brand a recognizable face and voice, creating familiarity, emotional connection, and a sense of community. They represent qualities like resilience, humor, discipline, creativity, and authenticity — turning everyday essentials into brands people remember and feel proud to use.

Our vision is to build brands that become a familiar part of everyday life — from the rinks, to the fields, to the courts, and into the homes where recovery, rest, and routines happen. We want our products to live in real environments: in your locker room, in your gym bag, on the bench during a game, in the car after practice — and on the table or in the cabinet at home when it’s time to recover.

From youth athletes to parents, weekend warriors to professionals, creators to everyday movers — we’re building products and brands that show up wherever life does. Our goal isn’t just to sell products — it’s to create trusted, character-driven household brands that become part of your routine, your lifestyle, and your story.

Funky Otters — Character, Energy, and Playful Creativity

Funky Otters represents the fun, energetic, and expressive side of our brand universe. The art is bold, confident, and full of personality — designed to reflect movement, momentum, and the spirit of showing up and doing the work every day. Each Funky Otter carries its own identity and story, capturing themes of athletic lifestyle, creativity, humor, and ambition.

The collection was created to feel modern and memorable — characters that can live across apparel, sports culture, product packaging, retail displays, and digital experiences. Funky Otters art brings life, color, and emotional connection to our products, giving them a recognizable face that people can rally behind. It is designed not just as artwork, but as a brand personality — the side of our world that celebrates energy, drive, and forward motion.

Casual Sloths — Calm, Relatable, Human-First Storytelling

Casual Sloths represents the reflective, grounded, and relatable side of our character IP. The art captures themes of patience, balance, and taking life one day at a time — something that resonates with athletes and everyday people alike. These characters aren’t lazy — they reflect recovery, mindfulness, and the reality that progress takes time.

The style is calm, approachable, and emotionally warm, making it a natural fit for lifestyle products, wellness and recovery themes, coffee and tea concepts, and everyday brand storytelling. Casual Sloths reminds people that effort, growth, and success don’t always happen in a straight line — and that slowing down and recharging is part of the journey.

Art With Purpose — Beyond Characters

Both Funky Otters and Casual Sloths were developed with intention: to create character ecosystems that can grow into meaningful brands, products, and communities. The art gives our products identity — a face, a personality, and a story — while allowing customers to see themselves in the characters.

Together, they represent two sides of real life:

• the grind, energy, and momentum

• the recovery, reflection, and balance

And that’s what makes the art powerful — it isn’t just visual style.
It’s storytelling with purpose, built to live across products, apparel, partnerships, and households for years to come.