Our Story & Mission

GM Enterprise Holdings was founded by former NCAA hockey players who understand what it means to live an active, demanding lifestyle, not just as athletes, but as workers, parents, creators, teammates, and everyday people. From long days at the rink and on the road to early mornings, late nights, and everything in between, we saw a need for products that are reliable, intentional, and built for real world performance and recovery.

Our mission is to create high quality products that support both athletes and everyday active individuals, helping people feel confident, prepared, and supported in whatever they do. Whether you are competing on the ice, training in the gym, working a long shift, coaching your kids, or simply staying active, our products are designed to fit naturally into your daily life and routine.

But we believe great products are only part of the story.

People connect with brands that have identity, meaning, and personality, and that is why we bring our products to life through powerful, character driven IP. Our characters give each brand a recognizable face and voice, creating familiarity, emotional connection, and a sense of community. They represent qualities like resilience, humor, discipline, creativity, and authenticity, turning everyday essentials into brands people remember and feel proud to use.

Our vision is to build brands that become a familiar part of everyday life, from the rinks, to the fields, to the courts, and into the homes where recovery, rest, and routines happen. We want our products to live in real environments, in your locker room, in your gym bag, on the bench during a game, in the car after practice, and on the table or in the cabinet at home when it is time to recover.

From youth athletes to parents, weekend warriors to professionals, creators to everyday movers, we are building products and brands that show up wherever life does. Our goal is not just to sell products, it is to create trusted, character driven household brands that become part of your routine, your lifestyle, and your story.

Funky Otters: Character, Energy, and Playful Creativity

Funky Otters represents the fun, energetic, and expressive side of our brand universe. The art is bold, confident, and full of personality, designed to reflect movement, momentum, and the spirit of showing up and doing the work every day. Each Funky Otter carries its own identity and story, capturing themes of athletic lifestyle, creativity, humor, and ambition.

The collection was created to feel modern and memorable, with characters that can live across apparel, sports culture, product packaging, retail displays, and digital experiences. Funky Otters art brings life, color, and emotional connection to our products, giving them a recognizable face that people can rally behind. It is designed not just as artwork, but as a brand personality, the side of our world that celebrates energy, drive, and forward motion.