OUR PATH

FORWARD

Animated character of a purple anthropomorphic animal with long fangs, wearing a construction helmet with bunny ears and a blue shirt, building a brick wall with a trowel.

PHASE 1: REBUILD.

Strengthening the Foundation for Real Growth

  • Refresh brand identity & visuals

  • Lock in the product strategy (PRODUCTS, APPAREL, collectibles)

  • Rebuild the website & storefront

  • Re-align characters, story, and new direction

  • Set the stage for a fully physical + digital brand

Phase 2: Real World Products & Partnerships

  • Launch real products

  • Build partnerships to strengthen our ecosystem

  • Expand retail + distribution opportunities

  • Create real-world visibility for the Funky Otters brand

  • Make real impact through products people can use every day

Two cartoon animals, one wearing 3D glasses and a leopard-print shirt, and the other wearing a fez hat and overalls, with a speech bubble showing three dots and a comic book style text saying 'COMICS' in a starburst background.

Phase 3: Story, Characters & Worldbuilding

  • Bring OUR CHARACTERS to life

  • Create character backstories and personalities

  • Start comics, short stories, and fun social content

  • Introduce new themes & Locations

  • Build the emotional connection behind the brand

  • Expand Our characters world across digital + real life

Phase 4: Collectibles & Premium Drops

  • Create physical collectibles

  • Launch limited-edition seasonal drops

  • Introduce premium apparel

  • Build collaborations with artists, athletes, and creators

  • Release numbered collector items + special boxes

  • Turn our characters into a must-have collectible brand

Two anthropomorphic animals with human features looking at a smartphone with a QR code. One has red fur, blue eyes, a surprised expression, and wears a basketball jersey with the number 34. The other has zebra-like black and white striped fur, a smirk, sunglasses, and gray clothing.

Phase 5: Digital + Physical Experience

  • Connect physical products with digital perks

  • Unlock special rewards for NFT holders

  • Add QR codes to products for bonus content

  • Create member-only access to early drops

  • Blend comics, merch, and collectibles into one ecosystem

  • Make Funky Otters a brand you can enjoy online + in real life